Your Privacy Is Critically Important To Us

At Potentia Analytics™ we have a few fundamental principles:

  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We do store your supplied, personal information in our security compliant HubSpot CRM which is required for the on-going operation of Marketing Insight Services.
  • If you unsubscribe, we will not reach out to you again until you once again subscribe.

Website Visitors

Like most website operators, Potentia Analytics  collects non-personally identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Our purpose in collecting non-personally identifying information is to better understand how our visitors use our website.

Gathering of Personally Identifying Information

Certain visitors to our website choose to interact in ways that require Potentia Analytics to gather personally identifying information. The amount and type of information that we gather depends on the nature of the interaction. For example, if you choose to download a product feature page, case study or research paper, we may request basic information.

Those who contact us for product demonstrations or discovery meetings are asked to provide additional information, including as necessary the personal contact information to allow us to respond. In each case, Potentia Analytics collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with us. Potentia Analytics does not share or disclose personally identifying information. Visitors can always refuse to supply personally identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

We do collect statistics about the behavior of visitors to our website. For instance, we may monitor the website to improve user experience and provide better content.


A cookie is a string of information that a website stores on a visitor’s computer which the visitor’s browser provides to the website each time the visitor returns. Potentia Analyticsuses cookies to help identify and track visitors, their usage of our website, and their website access preferences. Potentia Analytics visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies.